Josh started his career telling stories from behind the lens – filming, directing, writing, and producing films and documentaries featuring some of the world's top surfers, snowboarders, and skateboarders. The passion for bringing his athlete friends' stories to life led him to create Saint Archer Brewing Co. and later Harland Brewing Co. 

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Recognizing all of his friends were quickly developing a taste for hard seltzer, Josh saw an opportunity to create something different and tell a new story with friends from all walks of life. Ashland Hard Seltzer was brewed to bring together people from all walks of life, to share moments, and create stories as one. Moments are fleeting. Stories live forever. Cheers!